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PICA EXPRESS®

En Todo Momento, Pica
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Pica Express® is a family business, founded over a decade ago. They’re goals are derived from their firm objective to be the prefered snack for customers searching for the Dominican flavour, in a bite size snack. Since taken advantage of their natural and acquired skills to create, produce, market, distribute & export food goods, Pica Express® has garnered most of their success within segmented markets within Santo Domingo & Santiago.
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A WIN

Pica Express® needed to refresh their branding in order to help them compete for shelf space against the larger brands. They asked us to assist them in creating an innovative and unique packaging design, which would properly display the quality behind the product.

SIGO, proceeded to sketch, review and redesign the new packages. After a series of revisions, market tests and focus groups, we sat down for the final version of the Yanikeke® packaging and then…Boom! We got it!

After the success of the 1st packaging, numerous new lines have followed (Palitos®, Tikkas® and many more on their way), as well as a brand new website, created by Pica’s friends at SIGO.

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IN PICA EXPRESS' WORDS

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