Well, let us explain. We’re talking about smashing you in the head with attention. We’re referring to a day & age where the only way to get a person to look away from their phone, tablet, computer or television set is by engaging them with something impactful.
SIGO is gonna make it personal. Let’s use technology to show how we can interact with one another. The business terms are known, but allow us to translate CLIENT, TARGET, CONSUMER = COMMUNITY, FRIENDS, PEERS. The audience we’re engaging has to be involved, or at least be able to gain an empathetic involvement.
You’re gonna be part of the solution or the problem, but either way your opinion will stated, our actions must be shared, the views are inevitable and the tagline “impact agency” will be the perfect description.