Pica Express is a Dominican business, who creates bite sized snacks.
SIGO NY was hired to help Pica Express refresh their brand and to help them compete for shelf space against the larger competitors. They asked us to assist them in creating an innovative and unique packaging design, which would properly display the quality behind the product.
SIGO NY proceeded to sketch, review and redesign a new visual style oriented to a younger audience. The change was undeniably superior than its predecessor and the new version of the Yanikeke® became an instant boom.
Shortly thereafter SIGO helped create two new brands, Tikkas® and Palitos®, both of which joined in the success.